eServe CRM solution uses an integrated approach to store customer information. An all-in-one eServe has sales, marketing module binding into one. 

How can organizations benefit from this?

In today’s competitive market its important to have centralized customer database , no matter what sector you function in or the size of your business, it is important that you place your customer information very close to your business.

In order to deliver an superb customer experience, the organizations should have processes in place to capture and response to customer information and with historical interactions, throughout sales, marketing and customer service efforts.

By using a customer relationship management (CRM) application such as eServe CRM, it helps organizations better understanding of their customers so that they can anticipate their needs and design personalized offerings. By having a single customer dashboard, the organizations can collaborate, share the customer knowledge and maximize sales, marketing and service efficiencies.

Using centralized CRM means that your CRM data can benefit multiple business teams as well as your customer.